Summary: Information and communications have always been important to strategy. But they are changing from subsidiary to singular concerns—“information” matters more than ever for reasons that did not exist even 20 years ago. One reason is technological innovation: the growth of a vast new information infrastructure—including not only the Internet, but also cable systems, direct broadcast satellites, cellular phones, etc.—in which the balance is shifting away from one-to-many broadcast media (e.g., traditional radio and television) toward many-to-many interactive media. In many nations a growing, though varied, population is enjoying an ease of entry and access to the new
ISBN: 0833026984
9780833026989
DOI: 10.7249/mr1033osd.5