Introduction

In 2003, two Czech film students, Vít Klusák and Filip Remunda, used a state grant totaling 1.5 million Czech crowns (as well as other funding) to promote the opening of a fictitious hypermarket in Prague.¹ Klusák and Remunda documented the hoax in their filmČeský sen(The Czech Dream), which became...

Full description

Published in: Market Dreams p. 1
Main Author: Elaine Weiner
Format: Book Chapter
Language: English
Published: University of Michigan Press 02-11-2010
Subjects:
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Summary: In 2003, two Czech film students, Vít Klusák and Filip Remunda, used a state grant totaling 1.5 million Czech crowns (as well as other funding) to promote the opening of a fictitious hypermarket in Prague.¹ Klusák and Remunda documented the hoax in their filmČeský sen(The Czech Dream), which became a box office hit when it reached Czech theaters in 2004. While the media and politicians condemned the film for wasting public money, Czech filmgoers flocked to see it. Remarkably,Český senplayed in Czech theaters for over a year. While the novelty of its genre, billed as a
ISBN: 9780472099887
0472099884
DOI: 10.3998/mpub.206852.4