Introduction

Following the 2004 American presidential election, print and television media touted the importance of “moral values” in giving George Bush a second term. Those religious conservatives known as Evangelicals, the muchrepeated story went, overwhelmingly backed the Republican Bush over the Democrat Joh...

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Published in: Divine Hierarchies p. 1
Main Author: Sean McCloud
Format: Book Chapter
Language: English
Published: The University of North Carolina Press 01-05-2009
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Summary: Following the 2004 American presidential election, print and television media touted the importance of “moral values” in giving George Bush a second term. Those religious conservatives known as Evangelicals, the muchrepeated story went, overwhelmingly backed the Republican Bush over the Democrat John Kerry because they perceived Bush as sharing their conservative Christian values.¹ While this claim made the news cycle for months, polling data and postelection analysis suggested a more complex, but recurrent, story. Researchers found that “moral values” actually ranked low on the list of issues predicting the 2004 vote, and they further noted that the variable had not
ISBN: 9780807858493
0807858498
DOI: 10.5149/9780807877623_mccloud.4