Criticalities of Non-Verbal Reading Competencies: An Afrocentric Ethnological Approach to Qualitative Research

Body contact and body language reading are unique and existential and, although culturally dependent and socially embodied, they are critical ethno-specific communication forms confined within contextual geo-spaces. The interactive narratives of ethno-specific, non-verbal communication in my qualita...

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Published in: Koers (Potchefstroom, South Africa) Vol. 86; no. 1
Main Author: Nyoni, Jabulani
Format: Journal Article
Language: English
Published: 06-30-2021
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Summary: Body contact and body language reading are unique and existential and, although culturally dependent and socially embodied, they are critical ethno-specific communication forms confined within contextual geo-spaces. The interactive narratives of ethno-specific, non-verbal communication in my qualitative research approach were facilitated using e-mails, web blogs and thread observations generated by senior research leaders who shared their views on appropriate Afro-ethno-specific qualitative data collection methodologies. Afro-ethno-specific qualitative data collection methodology needs a new narrative that focuses on creating Afrocentric research practices and data collection instruments that are validated for African contexts. Research findings indicate that non-verbal reading competencies that take cognizance of the application of the 3 Cs of non-verbal communication; context, clusters and congruence that are group and Afro-ethno specific were often ignored by researchers in South Africa. The article argues that the application of Afro-ethno specific non-verbal reading competencies, knowledges and skills is critical for it takes into cognizance people’s ethnic origin, culture, identity, race, nationality, norms, values, religion or belief systems.
ISSN: 0023-270X
2304-8557
DOI: 10.19108/KOERS.86.1.2486