A generalised model to measure brand loyalty

Published in: Tydskrif vir geesteswetenskappe Vol. 60; no. 4-2
Main Author: Bisschoff, Christo
Format: Journal Article
Language: English
Published: 2021
Online Access: Get full text
ISSN: 0041-4751
2224-7912
DOI: 10.17159/2224-7912/2020/v60n4-2a10